CoolRide Blog

5 Ways to Make the Most of Your Marketing Dollars

Posted by Steve Johnston on Fri, May 31, 2013

Explode Your ROI

It’s no secret that CEOs care more about marketing’s return on investment (ROI) than nebulous and hard-to-measure factors like brand recognition or share of voice. In fact, research by the Fournaise Group has found that 77% of CEOs have “had it” with talk of brand equity that doesn’t lead to a noticeable increase in revenue. We all want to see results, and there’s nothing more heartbreaking than pouring time and energy into marketing activities that don’t result in new leads or customers. We’ve curated some research on the types of activities that will make a difference:

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Tags: marketing, marketing tips, small business marketing, business marketing, marketing business