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Branding Your Irvine Business

Posted by Steve Johnston on Mon, May 13, 2013

How to Brand Your Business in Irvine

Irvine business brandingThere comes a time in the life-cycles of most companies and businesses when the owners and executives realize that it’s time to build an effective brand for their company. What exactly constitutes an effective brand? For starters, it involves creating a recognizable persona for your company, an eye-catching logo or a catchy motto—in short, getting your company effectively connected to the people who will buy and use your company’s services and products.

If you’re looking to build a company’s brand in Irvine, you’re in luck. California is a fantastic place to get your company or business in the hands of consumers, with tons of people willing to put their money towards start-ups or local businesses. So you might know the value of building your company’s brand, but do you know where to start actually doing it? We’re here to help.

Utilize Social Media

This one is at the top of the list for several reasons. For starters, social media has made reaching to the right kinds of consumers essentially (though not completely) straightforward. You have an audience of people at your fingertips who are likely to find your business’s products or services useful (or will, at least, get the word out to their particular cohort).

But building your brand through social media also takes careful planning and research on the part of your company. Firstly (and obviously), you must decide who your preferred customer is. If it’s middle-aged men, cater the content and look of your social media posts and interactions to them. Find out what they like, what catches their eye and what their interested in. If young women are your preferred audience, cater your content and visibility to what they are most likely to click on. It’s all common sense, really, but you’d be surprised how many companies are completely out of touch with what their preferred customers are interested in, which can only do harm to the effective branding of your company.

Select Your Company’s Language

An important part of maintaining a successful brand is to find your company’s language (voice, type of humor, etc) and commit to that language. Essentially, this means your company has to start functioning like a person, one with a particular style of language, a sense of humor, a dynamic interplay between your company and its customers, etc.

If you select a loud, boisterous voice for your company, then your posts through your social media accounts, as well as any of your company’s other advertising, should display a relevant voice. If your company wants to rely on the pragmatic and straightforward transfer of information, your social media presence should reflect that pragmatism. You get the drift.

If you select your company’s particular language and uphold it without fail, your brand becomes a person via social media, and it is far easier and more enjoyable for your clients and customers to engage with and relate to your business.

Manage Your Brand Closely

Managing your company’s brand can be a fun and challenging undertaking at the start, but can become a chore over time, causing many companies to slack off or abandon the effort of brand maintenance altogether. But you have to remember that creating an effective persona for your brand is one of the most important ways that you reach and engage with your clients and customers. And if they can’t see your brand, experience your brand’s language and humor, and interact with its representatives on a regular basis, they may just move on to a company that is interacting with them.

The value of social media and brand-building in the information age is an aspect of successful business that simply cannot be ignored. Make the most of your company’s personality by integrating social media and brand building into your to-dos. 

Image credit: © Silviaantunes | Dreamstime Stock Photos & Stock Free Images 

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Tags: Branding, Irvine Business, Professional Development